|
Written by Chayden A. Bates, Author of E-Book Marketing Explained
When looking at the task of promoting your offers, no matter
what they may be, it helps to understand what this task truly
involves.
Because most, if not all of your promotions are to generate
highly targeted, qualified "eyeballs" for your "selling Web
site", your salesman in print, it is understandable that you
must create the needed ...
1. Interest
.. for what you have to offer BEFORE your prospect ever links
to your site. This is known as "pre-selling" your offers. Your
task is to "prepare" your prospect for what your web site has to
say.
If you pre-sell your offers correctly, you will find that, even
if your "salesman" is something of a "newbie" to the many
aspects of salesmanship in print, she can still very effectively
do her job if you only compliment her in doing yours.
Let's look at these three factors which make your salesman's job
that much easier.
1. Interest
When you understand who it is you're talking to - when you
target your market - you'll find it much easier to draw them in
by relaying the message that "your offer concerns them".
For example, if you DO sell Walking Shoes specifically tailored
for golden age women looking to reduce their increasing lower
back pain ... to catch their "Interest", you could state, within
the first few seconds of talking with them ...
2. Education
To use our Walking Shoe example, which will "solve" the aging
woman's "problem" of de-flaming her fiery lower back pain, you
as the seller of this offer must educate your prospect on HOW
and WHY your Walking Shoes are of value to her.
You must tell these women WHY your particular shoe will solve
their biggest problem - their back pain, most aggravated when
walking about - by showing them HOW your offer - your walking
shoes - benefit them.
This can be done with facts, statistics or examples such as
picture, video or word tutorials, or testimonials from women,
just like her, who were able to walk proud again with not only a
decrease in their lower back pain, but an increase in their
stamina and energy!
By creating and instilling this education - this awareness - of
their problems and the steps they can *very easily take to solve
them*, you will in fact pre-sell them on your offer BEFORE they
ever hit your Web site.
3. Desire
You need to understand that you're (hopefully) not the reason
they have this problem. They had it long before they met you.
All you're doing is creating that "desire" to fix this problem
by continuously alerting them to the fact that they DO have the
problem.
To use our Walking Shoe example one final time, to create the
needed desire of owning your shoes, you could subtly throw in
lines such as ...
Thanks to this choice, you'll slowly be crippling any
mobility you ever hoped to sustain in what were going
to be, your last, great years of life ..."
So again, to successfully pre-sell your offers as well as aid
the effectiveness that your Web site - your salesman - has in
closing "the deal", you must ...
1. Draw interest to your marketing message
.. where in you will "prepare" your prospect for what your
"salesman" has to say - with a forethought that your prospect
should really only be looking for "Where the order button is".
======================================================
About Chayden:
|  |
|
|