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St.Mary Publishing Company of Houston

"newsletter and clothing celebrating the single female"

  
Houston Chronicle

 

  
Chicago Tribune
 
 
clothes that validates
 

Media Kit


Mission
Company Creator
Publications Demographics
Circulation
Rate Card
Print Editorial Calendar

Mission

Created in October 97 to address the needs of single women in our culture in a non-invasive manner. Our established mission is to educate and support career women opting for perpetual singlehood, as well as introduce them as a viable demographic to the corporate world.

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Company Creator

In 1997 Regena English a single 32 year old former Rental Agent, and Financing Consultant began interviewing unmarried women for her book entitled Leather Spinsters and Their Degrees of Asexuality which was self published in January 98 by the newly formed company St.Mary Publishing Company of Houston. Motivated by the interests of her interview subjects (often referred to as leather spinsters) she began publishing a newsletter entitled The Leather Spinsters Newsletter during the month of October in 98. The newsletter based on the triumphs and tribulations of single women consisted of mainly letters from the readers with recipes mingled within.

Once word spread about the publication for single women the subscriptions grew from 1 to 300,000 in three years. In March 99 Regena decided she was ready to organize an electronic magazine which would go one step further than the newsletter and provide an assortment of articles covering topics of interest to single women such as health, career, motivation, travel, self-employment, women issues, and single parenting for the web surfing single woman. She is a highly sought after writer on the topic of female singlehood and can be read on such sites as Parents-Place.com,Mommiesontheweb.com, Ha! Brought To You By The Lilith Collection, A Writer's Choice, Dateable.com, and Womanlinks.com to name a few.

Miss English expertise of the modern single woman has well-known publications turning to her for comments when writing articles on the subject, The Chicago Tribune, Christian Science Monitor,Time Magazine, Arizona Republic, and The Houston Chronicle have all sought her opinions.Currently she's the main speaker for the Single Women & Esteem Seminar Tour, a series of seminars created to help women identify and correct feelings of low self-worth.

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Publications Demographics

Only a quarter of the 60,137 online readers surveyed.

heterosexual 61%, asexual 38%
Nevermarried females 60%,
Divorced females 28%,
widowed females 9%,
males 3%
Average age 37
Career-oriented
College educated 63%
Home owners 52%
Invest in personal financial plans, mutual funds, bonds,IRA,etc
Made plans to live lifetime alone 59%
Parents 48%
Automobile owners 80%
Motorcycle owners 7%
Car owned is less than 2 years old 67%
Readers regularly shop online 53%
Annual vacationers 43%
Average annual earnings $100,000

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Circulation

313,000 (online and print readership)
Published the 15th of each month online
Printed twice annually (Sept. & Dec.)

    United States 79%
    Canada 20%
    United Kingdom 1%

Distribution of Printed Newsletters

    Libraries 70%
    Businesses 20%
    Home Subscribership 10%

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Print Editorial Calendar

September Edition

    Single Women & Investments

December Edition

    Staying Motivated All Year

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<P><center> <A href="http://leatherspinsters.com/privacystatement.html"STYLE="text-decoration:none"><A href="http://leatherspinsters.com/privacystatement.html"STYLE="text-decoration:none"><FONT face="sans serif" color="navy" size="2">Privacy Statement</A></FONT><P> <b>St.Mary Publishing Company of Houston(tm) 877-356-6020(voice/fax) <br>webmaster@leatherspinsters.com<P></b> 1998-2003